Summary

THE SPIRIT OF CREATIVITY is an in-depth study of the creative process and how it has shaped civilizations, dramatically changing the course of history over centuries and across continents. The book - which is as entertaining as it is informative - provides the knowledge able to spark off solutions to problems in individuals, teams, organizations, nations and cultures. It offers a wealth of concrete examples to inspire and motivate the reader to seek, find and develop his/her own creative pathway towards desired goals.

Endorsements

Ferran ADRIA, Chef elBulli Restaurant Roses/Spain Speaker at the International Zermatt Symposium on Creativity & Leadership, 2002
My experience at the 2002 CREANDO Zermatt Symposium was the most interesting I have ever had with regard to everything touching upon creativity. It allowed me to better understand the topic and to share it with the best specialists. Years later, I still have not found a better model, and there is no doubt I owe Gottlieb Guntern the opportunity to have been able to enjoy such an event.

Günter BLOBEL, 1999 Nobel Laureate in Medicine Rockefeller University, New York Speaker at the International Zermatt Symposium on Creativity & Leadership, 2001
I was a speaker in one of Dr. Gottlieb Guntern’s International Symposia on Creativity & Leadership in Switzerland and was very impressed by his excellent chairmanship. His skills include not only a thorough understanding of the speaker and the sophisticated audience but also an extensive knowledge of the most relevant international research on the topic. Over a period of three decades he has formulated a set of concepts and described a series of novel insights that led to his comprehensive theory on Creativity & Leaderhip. In a world in turmoil this book will be a much needed guide for the development of strategies and methods for sustainable problem solutions.

Mario BOTTA, Architect Locarno / Switzerland Speaker at the International Zermatt Symposium on Creativity & Leadership, 1990
Penetrating the mysteries of the creative process is a legitimate, poetic and at the same time ingenuous dream. Greta and Gottlieb Guntern have been pursuing it for decades — and done so for all of us.

Bibliography
Gottlieb Guntern
THE SPIRIT OF CREATIVITY
Basic Mechanisms of Creative Achievements

Price: Hardcover $ 79.95
Paperback $ 59.95

ISBN: Hardcover 978-0-7618-5051-9
Paperback 978-0-7618-5052-6

To be published in June 2010 by UPA